Mail all material to:
Woodall's Campground Directory
Attn: Sales Department
2575 Vista Del Mar Dr.
Ventura, CA 93001
or
or ftp material to:
ftp.woodalls.com
User ID: wcdads
Password: wcdads
Account: (leave blank)
*(ftp utility required, such as Fetch)
www.woodalls.biz
(Registration Required)
Choose "Advertise"
Choose "Upload Directory Ads"
For any questions about advertising specifications, please contact our Prepress Specialist at: (800) 323-9076, Ext. 417
ALL MATERIALS NOT MEETING THE LISTED REQUIREMENTS WILL BE RETURNED
Digital File Submission Checklist
Please submit a completed form for each ad you send.
Publication: Campground Directory Tenting Directory Go Rent/Rent Go
Laser proof attached
Woodall's will accept ad files from recognized advertising agencies who provide digital files that meet our specifications.
The only native files Woodall's will accept is Macintosh based QuarkXPress. All others must be converted to either
TIFF, EPS or PDF format.
Ad File Name: ________________________________________________________
Ad File Format: Native PDF EPS TIFF
Ad Created in: QuarkXPress Other: _____________________________________
Ad Placement: National Section (4C Front of Book) Newsprint Section (Listing Section)
Ad Size: ________________________ Bleed (Bleed ads in National Section only) No Bleed
Please refer to the "Guidelines" section for information on preparing your ad for publication.
List All Fonts Used:
1. ______________________________ 5.________________________________
2. ______________________________ 6.________________________________
3. ______________________________ 7.________________________________
4. ______________________________ 8.________________________________
EPS-Send all fonts and images even if they are embedded.
TIFF- Minimum resolution 300 dpi.
PDF- All fonts embedded. The only acceptable method of creating a PDF is via PostScript and Acrobat Distiller.
Name ad files using advertiser name or similar naming convention. Do not send ad files named "Woodall's Ad" or similar nondescriptive names.
AD SIZES:
Refer to the chart below for the correct ad sizes.
Ads placed in the newsprint section should be built to exact dimensions without bleeds.
No cropmarks, job slugs, color bars or other items outside of document area.
Each ad must be in a separate document. Do not gang multiple ads on a single page.
Ad templates available for QuarkXPress users.
COLOR:
4 color ads should be CMYK. No RGB, LAB or other colorspace. Convert all spot colors to process.
If you are using spot red, use PANTONE 186 C from the PANTONE Solid Coated library.
For tri-color ads, use 85% Process Yellow for the highlight.
IMAGES:
For 1, 2 and 3-color ads, raster images must be grayscale, at least 200 dpi and no more than 300 dpi in .eps or .tif format.
Do not use low resolution images from the Internet.
For 4-Color ads, all images should be grayscale or CMYK, at 300 dpi. No RGB, LAB or other colorspace. Do not use low resolution images from the Internet.
Remove all embedded ICC color profiles.
Do not use duotone images.
The B&W section of the Woodall's directories is printed on newsprint at 85 lpi with dot gain of 20-30%.
PROOF REQUIREMENTS:
A black and white laser print is acceptable for content verification of B&W and spot color ads.
For 4-Color ads, submit a SWOP approved proof such as an Imation Rainbow, Kodak Approval, or AGFA Pressmatch for guidance on press.
FONTS:
Send all fonts, including those used in artwork.
All EPS and PDF files must have all fonts embedded.
Only Type 1 PostScript fonts are supported. Use True Type and Multiple Master fonts at your own risk.Woodall's reserves the right to substitute corrupt or missing fonts.
MEDIA:
Send materials on CD-ROM.
Electronic file transfer available. Call for instructions.
Print the disk directory with folders open.
Include self-addressed, stamped envelope for media return.
ASSISTANCE:
If you have questions or need assistance in preparing your ad, contact us toll-free at 1-800-323-9076, Ext. 417. Ask for Directory Ad Assistance.